Rima is making longer, healthier lives the organizing principle of American healthcare, starting with the benefits people already have. They bring agentic navigation to unbundled, self-funded health plans, selling directly to employers through brokers and third-party administrators. Serving 30,000+ members, Rima turns these complex plans into clear care guidance tailored to each member’s needs and coverage, delivered when they need it, in the apps they already use. Through partnerships with health research labs, Rima translates emerging disease-risk measurements into timely care guidance, using outcomes data to accelerate discovery. Their ambition is to help insurers reward measurable health improvement with lower costs, making longer, healthier lives a shared financial priority for the entire healthcare ecosystem—restructuring an expiring, corrupt institution around health improvement.