The vision is simple: to see every child in need raised in a strong family. The mission is clear: Kids Matter runs community-based, evidence-informed parenting programs for families, to reduce the impact of poverty on children in need. When children grow up in poverty, family relationships suffer—and the impact can echo through generations. That’s why Kids Matter comes alongside parents facing the greatest challenges to help them build strong, positive relationships with their children. Because making this one change can spark change that lasts forever. Kids Matter partners with local churches and community organizations to support parents of young children living on a low income and with limited support to bring about generational change.